The Impact of Social Media on Publishing and Capitalising on Emerging Revenue...
For Publishers of traditional print media, social media can deliver a richer reader experience as well as providing deeper reader insight, greater engagement and increased ancillary revenue streams...
View ArticleTWKS brings together two of our clients: Ogilvy & Mather with Bishop...
We have been privileged to bring together two of our clients: Ogilvy & Mather UK and Bishop Challoner Collegiate in a ground-breaking scheme to help nurture the next generation of talent. You can...
View ArticleWhat a Journey… Social Media and Mobile Marketing are now Integrated and...
It is well accepted that the pace of change in the last 20 years has outweighed any such period before – mainly due to the ubiquitous penetration of the mobile phone, computers, high-speed Internet...
View ArticleThe Impact of Social Media for Professional Service Firms and...
Many people view social media as a platform predominantly for mass/consumer brands. However, it should be seen as a platform for all organisations be they consumer or business focused. Some of the most...
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Integrated Marketing – How the Old Principles Still Lend Themselves to...
Many marketers and advertising agencies have spoken of ‘integrated marketing’ or ‘the halo effect’ when building campaigns; trying to convince senior management/a client of a marketing strategy or the...
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Digital and Social Media Cuts across an Organisation (as a Competence,...
It is universally accepted that digital and social media has had and continues to have a significant impact on most industries or what I have termed as ICET-APMA (Information, Communication,...
View ArticleSocial entrepreneurship and social media help to drive ColaLife forward and...
I was so pleased to see ColaLife, a ‘kitchen table’ concept now saving children’s lives in Africa, selected by The Design Museum as Product Design of the Year 2013. ColaLife is one of the best examples...
View ArticleNew Ways of Seeing Social Media Conference – London Fire Brigade Tuesday 23rd...
We were pleased to present earlier this week at the New Ways of Seeing Social Media conference hosted by the London Fire Brigade. This attracted an audience from Emergency Services from the UK and...
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The Impact of Social Media on Wall Street and the Financial Markets
Stocks on Wall Street’s Dow Jones Industrial Average (DJIA) tumbled about 1 percent after Associated Press, a news agency, was hacked and sent out an erroneous Twitter post about explosions at the...
View ArticleLuxury Goods Increasing Use of Digital and Social Media
Some people share a view that social media can only be effective in certain sectors or industries such as media, B2C or mass-consumer goods. This is not the case. The reality is that social media can...
View ArticleMeasuring RoI is crucial to prove your worth as a marketer, justify marketing...
Marketing is always, and rightly so, given a tough time when it comes to proving its worth – both in terms of measurement and in terms of impact on driving a business forward. Much of the debate is...
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Lloyds Banking Group and Ensuring Diversity in Our Leading Companies
It was announced today on Sky News that Lloyds Banking Group is to set a target that 40% of its most senior 5,000 roles will be filled by women within 6 years (by 2020). This is the first major...
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10 Social Media Myths that ALL Directors and Senior Managers Should Know...
Social media is the norm nowadays both for personal and professional/business use. It is seen as a form of communicating – just like the spoken word, hand written or manual/sign language. Moreover, in...
View Article17 B2B women marketers: one question, many challenges
In the spirit of International Women’s Day, which has been observed on March 8 since the early 1900s, I thought it would be intriguing to ask a sample of top female B2B marketers one question: “What’s...
View ArticleThe quest for simplicity: The next frontier for brands
Recently, I had the opportunity to speak at the CMO Club Thought Leadership Summit in New York City—a yearly gathering of some of the world's leading marketers. Joined by Siegel+Gale client Marty...
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